Elisa Lee  Interaction Designer & Visual Communicator  Selected Projects



H&M

Recording Studio for Opening of Sydney Flagship Store
10/2015

My Role: Concept development, user experience, software development with Adam Hinshaw
Client: Rizer

Experiential campaign to launch the flagship store of a well-known fashion brand where the public could enter a hut and record sections of a song. These clips would then be inserted into a larger video clip composition for the whole song. It was entirely generated by the participants and dynamically populated each run-through, creating a continuously unique composition.

Content was harnessed from three separate locations around Sydney and publicly displayed as well as sent to the participants for sharing on social media.

"Elisa, you and Adam are a formidable force. The ingenuity, the professionalism and your insight is second to none."

Barry Wafer
Director, Rizer




SEVEN WEST MEDIA

Data Visualisation
10/2015

My Role: Creative Direction
Client: Seven West Media

A data visualisation of Seven West Media's activity across their various media channels.

The project visualises the previous day's nationwide activity using time and location and is projection mapped onto a 3 metre wide screen.

"We set you a very difficult task and you flew through the challenge... On top of your work, your attitude towards making it work always left us with a confident feeling, no matter what we faced."

Andy Kay
Head of Olympics and Commonwealth Games, Seven Network (Operations) Limited

Development by The Thought Yard




11-808

Visualising the UTS Library Retrieval System
2014/2015

UTS Library Artists-in-Residence 2014
My Role: Concept, Design and Development with Adam Hinshaw

As Artists-in-Residence, we were tasked with interpreting and responding to the Library Retrieval System (LRS). The LRS is UTS Library’s state-of-the-art underground storage system, which stores books, journals and objects in 11,808 steel storage bins.

What happens when you visualise the interaction between organic human behaviour and a rigid mechanical storage system? What narratives and patterns are formed or imagined? What behaviours and insights can be deduced? The outcomes are constantly in flux, determined by the users of the LRS and the items contained within it.

11-808 is a playful visualisation of the movements of books and objects requested and returned from the LRS. Each time an item is moved we see its “catalogue card” fly in or out of the bin where it’s located, with the bin adopting the colour of the subject area that the item belongs to. For example, books in the social sciences are blue.

The colours build up on the sides of the display, showing the accumulation and order of all transactions for the time period. Current LRS activity is overlaid in real-time, as items are requested and returned whilst replays of LRS activity can be across different periods of time.

By viewing the title of objects, their subject category and the time in which they are requested, we can build an intriguing picture of how the LRS is being used.

More Information
Comments from Mal Booth, University Librarian

Photo credit (start of video): Jackson Mann, UTS Library



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UTS Library

The Library Retrieval System. Photo: Jackson Mann, UTS Library

UTS Library

The Library Retrieval System. Photo: Jackson Mann, UTS Library

UTS Library

The Library Retrieval System. Photo: Jackson Mann, UTS Library

UTS Library

Installation of the project at the UTS Library. Photo: Jackson Mann, UTS Library

UTS Library

Installation of the project at the UTS Library. Photo: Jackson Mann, UTS Library

UTS Library
UTS Library
UTS Library
UTS Library
UTS Library
UTS Library
UTS Library
UTS Library



CONVERSATIONS

An Audio Installation of the UTS Library Retrieval System
2014/2015

UTS Library Artists-in-Residence 2014
My Role: Concept, Design and Development with Adam Hinshaw

The UTS Library Collection is classified and sorted into topic areas according to the Dewey Decimal System. Items in the LRS, however, are stored according to their spine height. Items may move through many different bins as they are requested and then returned.

Conversations explores text or dialogue from items stored in the bins and the possible inter-relational communication between these items.

Given that they may only have their spine height in common, how do they relate to each other? Do they embrace the opportunity to expand their knowledge, or do they stick to their own “kind”? Do they listen to each other, or talk over the top of each other? What new narratives are formed?

Listen to their conversations and decide for yourself.

More Information
Comments from Mal Booth, University Librarian




AUSTRALIAN WAR MEMORIAL

First World War Galleries Redevelopment
2014

My Role: Visual, Interface and Information Design
Client: Holly

Interface design for "Read All About It". An interactive which allows visitors to browse the newspapers of the day 100 years ago.

Graphic design of maps and information design of timelines for dioramas and a large multi-user Gallipoli Aerials Touch Wall.

More information

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Australian War Memorial

Read All About It

Australian War Memorial

Read All About It - Menu Screen

Australian War Memorial

Read All About It - Menu and Content Screens

Australian War Memorial

Diorama - Map of the Western Front

Australian War Memorial

Gallipoli Aerials Touch Wall - Map

Australian War Memorial

Gallipoli Aerials Touch Wall - Miniverse View of Map

Australian War Memorial

Gallipoli Aerials Touch Wall - Timeline and Statistics

Australian War Memorial

Gallipoli Aerials Touch Wall - Miniverse View of Timeline and Statistics




OUTSIDE IN

Interactive Artwork
2013

My Role: Concept and Development (with Adam Hinshaw)
Client: CMG Group and McCann Worldgroup
Location: Royal Naval House, The Rocks, Sydney

Outside In is an interactive artwork designed to let visitors to The Royal Naval House, home to creative agencies from CMG Group and McCann Worldgroup, tell a visual story by manipulating the elements of the local environment.

A poetic wallpaper, taking its cues from the immediate environment. It is designed to be a restful and reflective sanctuary for the visitor, who has just come from the hustle and bustle of the city.

Visitors see an ever-changing colour palette; overlaid are soaring birds which dramatically scatter and reform as if startled; looking up, as if into an airy canopy – there’s a growing tree, part of a burgeoning environment.

On closer inspection, the visitor realises the colours in the palette are derived from an external camera signal, which they can control via a touch screen interface. Only they realise the beautiful colours come from what the camera sees.

The birds react to audio levels detected by a microphone in the foyer – shout and they will scatter. Our tree gains sustenance from people entering the building. The more individuals detected, the more the tree matures. It’s an organic representation of the comings and goings of visitors and employees.

This project was commissioned by CMG Group and McCann Worldgroup and is one of two installations Elisa and Adam created for the foyer of their building, The Royal Naval House in the Rocks, Sydney, Australia.

The other installation can be seen here.

Project initiated by Michelle Schuberg.
In collaboration with Tim Scott.



Outside In



DATAWALL

Interactive Data Visualisation
2012

My Role: Concept and Development (with Adam Hinshaw)
Client: CMG Group and McCann Worldgroup
Location: Royal Naval House, The Rocks, Sydney

This display maps the pulse of data flowing through Royal Naval House's network. As a virtual window into the digital traffic of this building's occupants, it makes the invisible, visible.

Every fifteen seconds two new lines are created from current data levels – one for incoming (moving to the right), and one for outgoing (moving to the left). Changing colour on the hour and fading with age, these lines mark the relationship between time and data levels.

Visitors have the opportunity to interact with the display: overhead sensors tracking their proximity to screens, which displaces or contracts the data lines.

DataWall reflects human traffic passing in and out of Royal Naval House – drawing a link between the physical and virtual worlds.

This project was commissioned by CMG Group and McCann Worldgroup and is one of two installations Elisa and Adam created for the foyer of their building, The Royal Naval House in the Rocks, Sydney, Australia.

The other installation can be seen here.

Developed in collaboration with Michelle Schuberg and Tim Scott




Reef Research

Multi-user Touch Table
01/2013

My Role: Design and Development (with Adam Hinshaw)
Client: Reef HQ Aquarium, Townsville, QLD

Reef Research is a multi-user touch table showcasing research on The Great Barrier Reef from three agencies (GBRMPA, JCU and AIMS).

Working in collaboration with content creators Digital Dimensions, our role was to present this research in a highly engaging manner to the general public. This involved careful consideration of the user experience, clear and attractive design and the development of an intuitive interface accessible to widely varying demographics.




OPTUS BUSINESS INNOVATION AWARDS

Interactive. Multi-user table
02/2011

My Role: Co-concept, Design, Production (with Adam Hinshaw)
Client: PLAY Communication
Location: Melbourne

At an event where innovation was celebrated, this multi-user, interactive table was the perfect device to allow guests at the awards ceremony to familiarise themselves with the nominees through rich text and video content.

The design allows for shared and individual experiences and aims to foster interaction and networking between guests.

With a diameter of 3.5 metres, the table allowed for around 20 people to be viewing content at one time. Up to 12 people could interact with this content simultaneously - one person per content segment.

A short video on the table in use can be seen here.




SHARK HQ - SYDNEY AQUARIUM

Shark Tracking Display
04/2010

My Role: Design & Development (with Adam Hinshaw)
Client: Sydney Aquarium
Curated by: Underwater Australia

GPS Create (Elisa Lee & Adam Hinshaw) was asked by Underwater Australia to produce a work for their new Shark HQ exhibition.

Our brief: Communicate Australian shark tracking research findings to the general public in a highly accessible, informative and entertaining manner.

We were privileged to have access to data on Great White Sharks and Bullsharks from both the CSIRO and the Crounlla State fisheries. For the first time, results of highly sensitive shark tracking research of Sydney Harbour were released to the public.

Sharks’ past movements are overlaid onto maps and replayed in real-time. Visitors can see when, where and how sharks move and read bite-size scientific interpretations of these movements. The tracking project is part of a permanent, evolving exhibit that aims to show the general public some of the most fascinating findings of shark tracking research around Australia. Its objective is, through education, to reduce misplaced fear of sharks, and to further the cause of shark conservation. New data will be added as received from the scientists.

www.gpscreate.com/shark.php




ERNST & YOUNG ENTREPRENEUR OF THE YEAR AWARDS

Interactive, Multi-user table
07/2009

My Role: Co-concept, Design, Production (with Adam Hinshaw)
Client: PLAY Communication
Locations: Sydney, Perth, Brisbane, Adelaide, Melbourne

Our brief: To create a platform, using innovative technology, to familiarise guests at awards ceremonies with nominees and judges. To promote networking between guests (approx. 200-300 per event).

Our solution: An interactive, multi-user table displaying dynamic and rich content and a design that allows for shared and individual experiences and which fosters interaction between guests.




GPS CREATE

GPS Tracking and Visualisation

My Role: Co-concept, Art Direction, Design
Clients: Michelle Schuberg for NOKIA; PLAY; UTS; Sydney Aquarium
Festivals: Sydney Esquisse

GPS Create: The earth is your canvas.
GPS Create uses Global Positioning System (GPS) technology to explore fun and creative projects.

Our bespoke GPS drawing software – GPS Sketch – fosters large-scale expression by tracking participants’ movement with a GPS device and creating a sketch of the result.

The applications of GPS Create are diverse and include team-building events with a twist, festivals, and other events with a focus on interactivity.

GPS drawing is drawing on a very large scale. The earth is the canvas and you are the pencil. Satellites track your path as you move, creating virtual lines across the landscape. Our custom-built GPS Sketch software interprets these line drawings to create beautiful, poetic, composite animations which visualise time, rhythm, form and the intersection and non-intersection of people's paths.

An initiative of Adam Hinshaw and Elisa Lee.

www.gpscreate.com

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GPS Create GPS Create GPS Create GPS Create

Nokia Team Building Event involving 10 boats, 110 people and 10 GPS devices

GPS Create GPS Create GPS Create GPS Create

Sydney Design '06 festival visitors created large-scale drawings interpreting the city

GPS Create GPS Create GPS Create GPS Create

Visualisation & experimentation of GPS drawings in 3D with CDD at UTS