H&MRecording Studio for Opening of Sydney Flagship Store
My Role: Concept development, user experience, software development with Adam Hinshaw
Experiential campaign to launch the flagship store of a well-known fashion brand where the public could enter a hut and record sections of a song. These clips would then be inserted into a larger video clip composition for the whole song. It was entirely generated by the participants and dynamically populated each run-through, creating a continuously unique composition.
Content was harnessed from three separate locations around Sydney and publicly displayed as well as sent to the participants for sharing on social media.
"Elisa, you and Adam are a formidable force. The ingenuity, the professionalism and your insight is second to none."